Apprente is joining McDonald’s

We’re excited to announce that Apprente has entered into an agreement to be acquired by McDonald’s Corporation.

It’s been an incredible journey. We launched Apprente in 2017 with a mission to build the world’s best voice-based conversational system that delivers a human-level customer service experience. Order taking for drive-thrus at Quick Service Restaurants (QSRs) quickly emerged as a fantastic use-case for our proprietary AI technology. We’ve spent the past couple of years tackling this challenging real-world task, and along the way, we developed novel machine learning and speech understanding technologies, culminating in an industry-leading, robust and scalable solution.

From early on, it was clear to us that McDonald’s is truly committed to technology innovation and that it was on a mission to spearhead the QSR industry. In partnership with McDonald’s, we set out to deliver a customer-focused solution, all while building a great team and culture. We were fortunate to have achieved all of these goals. We are particularly excited to be the founding members of a new, integrated, internal group within McDonald’s Global Technology team called McD Tech Labs, which we believe could lead to a growing presence in Silicon Valley, providing the company with optimal support for voice-based technology.

We will be sharing more about our exciting work in the coming months.

Stay tuned!

Onwards and upwards,

Itamar Arel and Moshe Looks